KibonenǀNY (KNY) creates clothing, accessories and footwear. The KNY client is one who is confident, colorful and free spirited. KNY is for t he classy trend setter with a strong sense of style and a refined taste for contemporary and auth entic Africana clothing. KibonenǀNY does not only limit its designs to the toghu but al so explores other traditional African fabrics – Wax prints, Tye-dye, Kanga and Bogolan (Mu d Cloth). Besides being a fashion lifestyle brand, KibonenǀNY is also an ethical fashion brand. Cameroon is a country with abundant talent, unbelie vable design aesthetics and beautiful people yet over 49% of the population live below th e poverty line. This was another gripping factor that urged the formation of the bra nd, using the business of fashion to help create employment in Cameroon, paying employees a f air wage, which will not only aid survival but allow them to considerably improve the ir standard of living. After realizing the potential that ethical fashion could provide, KibonenǀNY together with some partners formed the Cameroon Fashion Common In itiative Group instigated the start up of an ethical factory, Made In Camer, which toda y is an independent, charity based, eco and ethical clothing production unit that supports local talent and provides employment to Cameroonians in one of the poorest communities.